Our Pick
Posted on @rawstates
A Saginaw flour mill puts the Light Crust Doughboys on the radio
Saginaw, Texas
Nicolas Henderson · CC BY 2.0 · Wikimedia Commons
Burrus Mill and Elevator in Saginaw needed a way to sell Light Crust Flour, so in 1931 its president W. Lee O'Daniel put a string band on the radio and named it after the product. The line-up included Bob Wills and Milton Brown, who both left to build Western swing on their own terms. O'Daniel used the show's audience to run for governor, won in 1938, and went on to the United States Senate.
That was 1 of the hidden places.
Location: city-level
This place has its own thread on r/rawstates
Read what people are saying about it, or add your own.
Is this information accurate?